Burhani Classes – CA Coaching
Helping Aspiring CA Students Reach the Right Institute
Burhani Classes, a premier CA coaching institute, was struggling with lead generation. Their past campaigns resulted in low engagement (CTR 0.62%) and expensive leads that weren’t converting.
Challenges
- High cost per lead (₹390 per student inquiry).
- Ineffective targeting, leading to low intent leads.
- Lack of a strong marketing funnel for nurturing leads.
- Poor engagement on ads, leading to fewer clicks.
Our Approach
- Created a 3-step lead funnel (Awareness → Consideration → Enrollment).
- Optimized ad copies with high-value offers (Free demo classes, career counseling).
- Targeted students interested in CA, commerce, and finance-related courses.
- Used video testimonials to build trust and credibility.
Results
CPL
₹112
- Reduced from ₹390 to ₹112.
CTR
2.8%
- Increased from 0.62% to 2.8%.
Leads Generated
3,200+
- Over 3,200+ quality leads.
Ad Engagement
3.5x
- 3.5x improvement with interactive campaigns.
CPL
₹112
- Reduced from ₹390 to ₹112.
CTR
2.8%
- Increased from 0.62% to 2.8%.
Leads Generated
3,200+
- Over 3,200+ quality leads.
Ad Engagement
3.5x
- 3.5x improvement with interactive campaigns.