Krishna IAS– Civil Services Coaching
Creating Awareness & Generating Leads for UPSC Aspirants
Krishna IAS, a coaching institute in Chandigarh, wanted to build awareness and generate leads for UPSC entrance exams. However, they struggled with unqualified inquiries and high ad costs.
Challenges
- High cost per lead (₹520 per student).
- Inefficient funnel leading to low conversion rates (4.7%).
- Poor ad engagement resulting in low reach.
- Lack of differentiation from competitors.
Our Approach
- Designed a targeted awareness campaign highlighting success stories.
- Created a landing page optimized for inquiries and demo class bookings.
- Used storytelling in ads to connect with aspirants’ struggles.
- Implemented retargeting for students who engaged with content.
Results
CPL
₹135
Dropped from ₹520 to ₹135.
Leads Generated
5,300+
- Over 5,300+ high-intent leads.
CTR
3.4%
- Increased from 0.85% to 3.4%.
Ad Engagement
4.2x
- 4.2x boost with video testimonials.
CPL
₹135
- Dropped from ₹520 to ₹135.
Leads Generated
5,300+
- Over 5,300+ high-intent leads.
CTR
3.4%
- Increased from 0.85% to 3.4%.
Ad Engagement
4.2x
- 4.2x boost with video testimonials.