We created a tailored Meta Advertising Budget for our client, Motion Education Private Limited, with the objective of maximising lead generation and brand visibility among aspiring students across India. After analysing their target audience, peak engagement times, and course-specific priorities, we strategically allocated budget across Facebook and Instagram ad formats such as reels, carousels, and lead forms. The plan focuses on geo-targeted campaigns, interest-based segmentation, and retargeting strategies to ensure optimal ROI. This data-driven budgeting approach is designed to support Motion Education’s growth goals while maintaining cost-efficiency and performance tracking.