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Nexus Overseas Education

Bringing Quality Leads for Students & Parents

Nexus Overseas Education, a leading consultancy for students aspiring to study abroad, faced challenges in acquiring high-quality leads. Despite investing in ads, they struggled with unqualified leads, making conversions difficult.

Challenges

  • Low-quality leads with minimal intent.
  • High cost per lead (CPL) of ₹680.
  • Lack of structured funnel to nurture students and parents.
  • Unoptimized landing pages leading to high drop-off rates (74%).

Our Approach

  • Designed a multi-step funnel for different student categories (UG, PG, Scholarships).
  • Optimized landing pages for better conversion rates.
  • Targeted high-intent audience using lookalike and interest-based targeting.
  • Ran engaging lead magnet campaigns with free guides and webinars.
View client's Website

Results

Leads Quality

53%

Improved by 53%.

CPL

₹198

  • Reduced from ₹680 to ₹198.

Landing Page Conversion Rate

23%

  • Increased from 8% to 23%.

ROAS

4.8x

  • 4.8x with a better follow-up process.

Leads Quality

53%

  •  Improved by 53%.

CPL

₹198

  • Reduced from ₹680 to ₹198.

Landing Page Conversion Rate

23%

  • Increased from 8% to 23%.

ROAS

4.8x

  • 4.8x with a better follow-up process.

"Nexus Overseas Education now gets high-quality student leads ready for overseas admissions!"

What Nexus Overseas Education​ say about us

"The website they developed for us is not only visually stunning but also highly functional. The user experience is seamless, and the e-commerce features they integrated have substantially contributed to the growth of our online sales. The site is not just a platform to showcase our products but a powerful tool for engaging our audience."

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