A complete breakdown of how Growmoredigitally — a digital marketing agency in Kota — helped Sarvalay grow social media followers by 200%, increase online sales by 150%, and transform their digital presence through social media management, targeted Meta ads, and a full website redesign.
📖 7 min read · Last updated 2024
Sarvalay is a premier art and home décor business founded by Gagan Singh Hada — specialising in handcrafted wall art pieces that appeal to customers seeking unique, aesthetic, and conversation-starting home décor. With an impressive, carefully curated product range, Sarvalay occupies a distinct niche in the Indian home décor market: art that tells a story.
Despite the exceptional quality of their products, Sarvalay faced a challenge that many creative and lifestyle brands encounter: their online presence didn't reflect the richness of what they offered. Their social media was underperforming, their digital advertising was minimal, and their website wasn't converting the traffic it did receive into paying customers.
That's where Growmoredigitally stepped in. As a full-service digital marketing agency based in Kota, Rajasthan (with offices in Jaipur and Bangalore), we took complete ownership of Sarvalay's digital strategy — rebuilding their social media presence, launching targeted Meta ad campaigns on Facebook and Instagram, and redesigning their website from the ground up to convert browsers into buyers.
Before building a single ad or posting a single piece of content, we ran a full digital audit — uncovering four critical gaps preventing Sarvalay from building a scalable online sales pipeline.
Sarvalay's online presence was minimal — making it extremely difficult to attract art lovers, interior design enthusiasts, and home décor buyers who were actively searching for exactly the kind of premium wall art Sarvalay offers. Without discoverability, even exceptional products go unsold.
The existing social media efforts weren't generating meaningful engagement or driving product purchases. Posts lacked a cohesive visual strategy, content wasn't tailored to the platform's algorithm, and there was no consistent content calendar to build a loyal community of art enthusiasts and repeat buyers.
Sarvalay was not leveraging Meta's paid advertising capabilities effectively — missing an enormous opportunity to reach precisely targeted audiences of home décor buyers, interior design enthusiasts, and gifting customers on Facebook and Instagram. Without paid ads, growth was entirely organic and slow.
Their website lacked a modern design, high-quality product imagery, and a user-friendly interface — resulting in high bounce rates and low time-on-site. In a visual category like wall art, the website is the digital showroom: when it doesn't inspire confidence, visitors leave without buying.
Rather than applying a generic digital marketing template, we designed a three-pillar strategy specifically built for visual product brands in the art and home décor space. The first pillar focused on rebuilding Sarvalay's social media identity — developing a cohesive content strategy that made their Instagram and Facebook presence as beautiful and distinctive as the wall art they sell.
The second pillar activated paid advertising on Meta — precisely targeting the demographics most likely to purchase premium wall art: interior design enthusiasts, home owners, gift buyers, and art collectors. The third pillar strengthened the conversion infrastructure by redesigning Sarvalay's website to turn incoming traffic into actual sales.
Here's exactly how Growmoredigitally executed the digital marketing strategy for Sarvalay — each phase with specific deliverables and measurable outcomes.
We began with a comprehensive digital audit — reviewing Sarvalay's existing social media content, website performance, competitor brands in the Indian wall art and home décor space, and the content formats that perform best with art and design audiences on Instagram and Facebook. We identified the exact demographic profiles most likely to purchase premium wall art: urban home owners and renters, interior design enthusiasts aged 25–45, gifting occasion shoppers, and art collectors.
This research shaped a clear creative brief: a visual tone that positioned Sarvalay as a premium, design-conscious art brand — not just a product seller. Every content decision from this point forward was filtered through that positioning: does this piece communicate craft, uniqueness, and artistic vision?
Brand Audit & Creative Brief DevelopmentWe revamped Sarvalay's social media presence from the ground up — developing a cohesive content calendar and visual strategy for Instagram and Facebook that highlighted the uniqueness, craftsmanship, and aesthetic appeal of their wall art. This included regular product showcase posts with professional styling, behind-the-scenes creation process content, customer room transformation features, and interactive Stories that drove community engagement.
Each piece of content was designed with platform-native best practices in mind — the right aspect ratios, hashtag strategies, caption structures, and posting cadence to maximize organic reach and algorithm performance. Over time, this consistent publishing rhythm built a loyal community of art enthusiasts who engaged, saved, and shared Sarvalay's content.
Social Media Management — Instagram & FacebookWith a strong organic content library established, we structured and launched targeted Meta advertising campaigns on Facebook and Instagram. Campaigns were built around three audience layers: interest-based targeting (interior design, home décor, art, gifting), demographic targeting matching Sarvalay's ideal buyer profile, and retargeting campaigns re-engaging website visitors and Instagram profile visitors who hadn't yet purchased.
High-quality product images and short creative videos served as ad creatives — visually showcasing Sarvalay's wall art in beautifully styled home environments that helped buyers visualise the pieces in their own spaces. The combination of aspirational creative and precise targeting was central to the 150% increase in online sales delivered within the first three months of campaign activity.
Meta Ads — Facebook & Instagram AdvertisingWe redesigned Sarvalay's website to reflect their artistic identity — building a digital showroom that does justice to the quality of their wall art. The new website featured an intuitive, visually-led layout, high-quality product photography with room-setting mockups, clear categorisation by style and size, a streamlined checkout flow, and mobile-first design to capture the large segment of buyers browsing on smartphones.
The impact was immediate and measurable: bounce rates dropped by 40% and average session duration increased by 30% — direct evidence that visitors were finding a site that engaged and converted them rather than one that drove them away. This improved website performance also maximised the return on ad spend from the Meta campaigns by turning paid traffic into actual purchases at a higher rate.
Website Design, Development & CROEvery asset below was conceived, designed, and launched by Growmoredigitally — demonstrating our end-to-end capabilities in social media marketing, Meta advertising, and website development for art and lifestyle brands.
What makes Sarvalay's social content effective for an art brand: Every piece of content was built around one insight: art buyers don't just purchase a product — they purchase a feeling, an aesthetic, and a vision for their space. By consistently presenting Sarvalay's wall art in aspirational, beautifully styled contexts and pairing it with content that celebrates craftsmanship, we created a social feed that attracted and converted genuine art enthusiasts rather than passive scrollers.
The measurable outcomes Growmoredigitally delivered for Sarvalay through social media management, targeted Meta advertising, and a full website redesign.
A clear side-by-side view of how Sarvalay's online sales, brand presence, and customer acquisition changed after partnering with Growmoredigitally.
Common questions from art brands, home décor businesses, and e-commerce companies about social media management, Meta advertising, and website development — answered by our team at Growmoredigitally.
"Growmoredigitally has given our company a new identity. Their digital marketing services are truly a boon. From website design to social media management, they have impressed us in every area."
We work with e-commerce brands, art businesses, lifestyle brands, and consumer companies across India who are ready to invest in a digital marketing strategy that delivers real, measurable results.
