A complete breakdown of how Growmoredigitally โ a full-service digital marketing agency in Kota, Rajasthan โ helped Shiv Jyoti Convent Group, one of the region's most trusted school groups, build a digital admissions engine through Meta Ads, Google Ads, SEO, influencer campaigns, and four professionally built school websites.
๐ 7 min read ยท Last updated July 2025
Shiv Jyoti Convent Group is one of Kota's most established educational institutions โ a group with roots stretching back to 1982 and a mission to provide quality schooling that nurtures every student's physical, emotional, social, and intellectual abilities. The group operates multiple branches, including Shiv Jyoti Convent School, Shiv Jyoti Boarding School, Shiv Jyoti Convent Shrinathpuram, and The Step Kids School โ making it one of the most comprehensive school networks in the region.
Despite a strong reputation built over four decades and genuine educational excellence across all branches, Shiv Jyoti Convent Group was running digital ads but struggling to turn them into real admissions enquiries. The campaigns lacked proper targeting, there was no unified strategy connecting all four schools, and the absence of professional websites meant that even when parents clicked an ad, there was nowhere credible to land โ causing leads to drop off before they ever picked up the phone. That's where Growmoredigitally stepped in, conducting a full audit and rebuilding the entire digital strategy from the ground up โ covering Meta Ads, Google Ads, SEO, website development, social media content, and an influencer school tour campaign.
Our team treated this engagement as a full-scale brand transformation โ not just running ads, but building the entire digital foundation that Shiv Jyoti Convent Group needed to scale admissions predictably every cycle. Every rupee of ad spend was allocated with precision: 70% concentrated on the Rathkankara branch, the group's highest-priority location for new student intake.
Before we launched a single campaign, our team conducted a thorough digital audit โ uncovering four critical gaps preventing Shiv Jyoti Convent Group from building a scalable, predictable online admissions pipeline.
Shiv Jyoti Convent Group had been running Meta Ads and Google Ads, but without a proper targeting strategy or optimised landing pages, the campaigns were producing low-quality, irrelevant leads โ wasting budget without filling the admissions pipeline. Parents clicking on ads had nowhere credible to land, and without a structured follow-up system, even genuine enquiries were being lost before the admissions team could act on them.
When parents discovered Shiv Jyoti Convent Group through an offline referral or passing awareness, there was no high-quality web presence to reinforce the decision to enquire. Without conversion-optimised, mobile-friendly websites for each of the four schools, the group was losing admissions at the final trust-building step โ the moment a parent searches the school name before calling.
In 2025, parents research schools extensively on Instagram and Facebook before making enquiry calls. Shiv Jyoti Convent Group's social presence lacked the engaging content, student-first storytelling, and peer-validated social proof necessary to win this critical stage of the parent decision journey. Without compelling video content or influencer endorsement, the brand couldn't compete for parent attention in the social feed.
With four distinct schools across different locations, there was no unified strategy connecting the group's digital presence. Each branch operated in isolation with no coordinated ad spend, no branch-specific SEO strategy, and no clear hierarchy of budget allocation to prioritise the branches with the highest admission growth potential โ specifically the Rathkankara branch, which needed maximum local market penetration.
Rather than treating this as a simple ads account setup, we designed a comprehensive, multi-layered digital marketing strategy for Shiv Jyoti Convent Group โ one that addressed both immediate admissions pipeline needs and the long-term brand authority the group needed to maintain its leadership position in Kota's competitive education sector.
Every channel we activated โ Meta Ads, Google Ads, SEO, influencer campaigns, and website development โ was connected to a single, measurable outcome: increasing the volume and quality of parent enquiries across all four schools while building digital brand equity that compounds over time. We allocated 70% of total ad spend to the Rathkankara branch, ensuring the group's highest-priority location received the focused investment needed to dominate local admissions search in that catchment area. To see more case studies like this, visit our full portfolio.
Here's exactly how Growmoredigitally executed the digital marketing strategy for Shiv Jyoti Convent Group โ each phase with specific deliverables and measurable outcomes.
We began with a comprehensive digital audit across all four Shiv Jyoti Convent Group branches โ analysing the current online footprint of each school, studying the Kota education market landscape, and identifying the most effective channels for reaching parents of school-age children in each branch's geographic catchment area. This audit revealed the Rathkankara branch as the highest-priority growth opportunity, informing our decision to direct 70% of total ad spend there for maximum local admissions impact.
The audit produced a detailed, branch-by-branch digital strategy covering platform selection, budget allocation, content pillars, website requirements, SEO targets, and influencer campaign scope โ creating a clear execution roadmap before a single rupee was spent on ads.
Digital Audit ยท Strategy Planning ยท Budget AllocationWith the strategy defined, our development team built four separate, professionally designed school websites โ one each for Shiv Jyoti Convent School, Shiv Jyoti Boarding School, Shiv Jyoti Convent Shrinathpuram, and The Step Kids School. Each website was built mobile-first, SEO-optimised from day one, and designed with a clear conversion hierarchy: surfacing key information parents need (infrastructure, curriculum, admissions process, fee structure) and driving them towards inquiry form submissions and direct calls.
Website development ran in parallel with ad campaign preparation โ ensuring that when paid traffic began arriving, every branch had a credible, conversion-ready digital home to land on. A school website without paid traffic wastes the brand's digital potential; paid traffic without a quality website wastes ad spend. We built both simultaneously.
Website Development ยท UX Design ยท Mobile OptimisationWe structured and launched performance-driven campaigns across both Meta (Facebook and Instagram) and Google Ads simultaneously. Meta campaigns used Lead Generation and Traffic objectives targeting parents by location, age bracket (parents of school-age children), and interest signals around education and schools in Kota and surrounding areas. Google Search campaigns captured high-intent parents actively searching for school admissions and school names in the Kota region.
Budget allocation was strategic rather than equal: 70% of total ad spend was directed to the Rathkankara branch, ensuring the highest-priority location received the concentrated investment needed to achieve market penetration. Remaining budget was distributed across the other three branches based on their individual admissions target volumes and competitive landscape.
Meta Ads ยท Google Ads ยท Geographic Budget AllocationWe developed and executed an ongoing social media content strategy tailored to both of Shiv Jyoti Convent Group's key audiences: parents evaluating school options for their children, and students themselves who increasingly influence family school decisions. Content pillars included academic achievement highlights, campus and infrastructure showcases, extracurricular activity coverage, teacher spotlights, and parent testimonial content โ all crafted to address the specific concerns and aspirations of families in the Kota market.
This content served a dual function: building organic brand authority and engagement on the group's social channels, and providing high-performing creative assets that were repurposed directly as paid ad creatives โ maximising the ROI of every piece of content produced.
Social Media Content ยท Creative Strategy ยท Audience EngagementWe collaborated with well-known regional influencers to conduct a Shiv Jyoti Convent Group school tour campaign โ a high-impact content initiative where influencers visited the campuses, experienced the school environment first-hand, and produced authentic video and photo content showcasing classrooms, facilities, infrastructure, student interactions, and the overall school culture. This type of influencer-validated content delivers credibility and social proof that no traditional ad can replicate, because it comes from a trusted third-party voice rather than the institution itself.
The influencer content was promoted across social media platforms to maximise reach among Kota-area parents and families. The campaign generated a significant uplift in online engagement, new followers, and โ most importantly โ a measurable increase in admission enquiries directly attributable to the influencer campaign period. Contact Growmoredigitally to discuss a similar influencer campaign for your school.
Influencer Marketing ยท School Tour Content ยท Social ProofEvery asset below was built, designed, and launched by Growmoredigitally โ demonstrating our end-to-end capabilities in school website development, social media marketing, and multi-platform lead generation for educational groups.
Why 4 separate websites, not one group site: Each branch of Shiv Jyoti Convent Group serves a distinct local catchment area, appears in different Google local searches, and needs its own SEO-optimised web presence to rank for branch-specific queries. A single group website splits SEO authority and confuses parents searching for a specific branch. Four dedicated sites โ each with their own domain, local content, and admissions funnel โ maximise both organic search visibility and paid ad landing page relevance for every branch individually.
We collaborated with Shiv Jyoti Convent Group to execute a successful School Tour campaign featuring local influencers aimed at boosting the institution's visibility and credibility among parents and students. Through a carefully curated visit by well-known regional influencers, we showcased the school's infrastructure, academic excellence, extracurricular offerings, and overall student experience.
The influencers captured engaging content during their tour โ classroom interactions, facilities walk-throughs, and student testimonials โ which was later promoted across social media platforms. This campaign significantly enhanced online engagement, built community trust, and generated a noticeable increase in admission enquiries.
The measurable outcomes Growmoredigitally delivered through website development, Meta Ads, Google Ads, SEO, social media content, and influencer campaigns for Shiv Jyoti Convent Group โ Kota, Rajasthan.
A clear side-by-side view of how Shiv Jyoti Convent Group's school admissions and digital presence changed after partnering with Growmoredigitally in Kota, Rajasthan.
Common questions from schools and educational groups across India about admissions marketing, website development, and influencer campaigns โ answered by our team at Growmoredigitally in Kota, Rajasthan.
"We are extremely pleased with Growmoredigitally's digital marketing efforts for Shiv Jyoti Convent Group. Their strategic approach and deep understanding of our educational goals helped us increase admissions and strengthen our online presence."
We work with schools, coaching institutes, and educational groups across Rajasthan and India who are ready to invest in a digital marketing strategy that fills the admissions pipeline with high-quality parent and student enquiries every cycle.
