Shiv Jyoti Group of Institutions
Thousands of Leads Across Different Education Segments
Shiv Jyoti Group, a chain of schools, needed a structured lead generation approach for various education levels—Playgroup, Pre-primary, Primary, and Secondary.
Challenges
- High drop-offs from inquiry forms.
- One-size-fits-all strategy leading to low relevance.
- Inefficient targeting, leading to high CPL (₹550).
- Lack of nurturing campaigns for parents.
Our Approach
- Designed separate funnels for different education levels.
- Created parent-focused ad creatives addressing pain points.
- Implemented a remarketing strategy for interested parents.
- Conducted lead nurturing campaigns via email and WhatsApp.
Client's Websites
Shiv jyoti convent
school
Shiv Jyoti Convent School, established in 1982 as part of the Shiv Jyoti Educational Group, fosters the physical, emotional, social, and intellectual growth of children.
Shiv jyoti boarding
school
Shiv Jyoti Convent School, established in 1982 as part of the Shiv Jyoti Educational Group, fosters the physical, emotional, social, and intellectual growth of children.
Shiv jyoti convent
shrinathpuram
Shiv Jyoti Convent School, established in 1982 as part of the Shiv Jyoti Educational Group, fosters the physical, emotional, social, and intellectual growth of children.
The step
kids
school
Shiv Jyoti Convent School, established in 1982 as part of the Shiv Jyoti Educational Group, fosters the physical, emotional, social, and intellectual growth of children.
Results
CPL
₹60
Reduced from ₹550 to ₹60.
Total Leads
40,000+
- 40,000+ inquiries for different grades.
Conversion Rate
28%
- 28% increase in enrollments.
Bounce Rate
30%
- Decreased from 63% to 30%.
CPL
₹60
- Reduced from ₹550 to ₹60.
Total Leads
40,000+
- 40,000+ inquiries for different grades.
Conversion Rate
28%
- 28% increase in enrollments.
Bounce Rate
30%
- Decreased from 63% to 30%.