Shiv Jyoti Group of Institutions
Shiv Jyoti Group of Institutions
Thousands of Leads Across Different Education Segments
Shiv Jyoti Group, a chain of schools, needed a structured lead generation approach for various education levels—Playgroup, Pre-primary, Primary, and Secondary.
Challenges
- High drop-offs from inquiry forms.
- One-size-fits-all strategy leading to low relevance.
- Inefficient targeting, leading to high CPL (₹550).
- Lack of nurturing campaigns for parents
Client's Websites
There are our 4 websites Enhancing User Engagement through Innovative Website Design.
Shiv jyoti convent school
Shiv Jyoti Convent Senior Secondary School is a unique endeavor of the Shiv Jyoti Educational Group, established in 1982, where we aim to recreate an enriching atmosphere. Here children are encouraged to develop their physical, emotional, social, and intellectual abilities.
Shiv jyoti boarding school
Shiv Jyoti Convent Senior Secondary School is a unique endeavor of the Shiv Jyoti Educational Group, established in 1982, where we aim to recreate an enriching atmosphere. Here children are encouraged to develop their physical, emotional, social, and intellectual abilities.
Shiv jyoti convent shrinathpuram
Shiv Jyoti Convent Senior Secondary School is a unique endeavor of the Shiv Jyoti Educational Group, established in 1982, where we aim to recreate an enriching atmosphere. Here children are encouraged to develop their physical, emotional, social, and intellectual abilities.
The step kids school
Shiv Jyoti Convent Senior Secondary School is a unique endeavor of the Shiv Jyoti Educational Group, established in 1982, where we aim to recreate an enriching atmosphere. Here children are encouraged to develop their physical, emotional, social, and intellectual abilities.
Our Approach
- Designed separate funnels for different education levels.
- Created parent-focused ad creatives addressing pain points.
- Implemented a remarketing strategy for interested parents.
- Conducted lead nurturing campaigns via email and WhatsApp.
Results
- CPL: Reduced from ₹550 to ₹60.
- Total Leads: 40,000+ inquiries for different grades.
- Conversion Rate: 28% increase in enrollments.
Bounce Rate: Decreased from 63% to 30%.
Shiv Jyoti Group now enjoys a steady inflow of student inquiries and increased enrollments!
