Krishna IAS – Civil Services Coaching
Krishna IAS – Civil Services Coaching
Thousands of Leads Across Different Education Segments
Shiv Jyoti Group, a chain of schools, needed a structured lead generation approach for various education levels—Playgroup, Pre-primary, Primary, and Secondary.
Challenges:
- High drop-offs from inquiry forms.
- One-size-fits-all strategy leading to low relevance.
- Inefficient targeting, leading to high CPL (₹550).
- Lack of nurturing campaigns for parentsw
Our Approach
- Designed separate funnels for different education levels.
- Created parent-focused ad creatives addressing pain points.
- Implemented a remarketing strategy for interested parents.
- Conducted lead nurturing campaigns via email and WhatsApp.
Results
- CPL: Reduced from ₹550 to ₹60.
- Total Leads: 40,000+ inquiries for different grades.
- Conversion Rate: 28% increase in enrollments.
Bounce Rate: Decreased from 63% to 30%.
Shiv Jyoti Group now enjoys a steady inflow of student inquiries and increased enrollments!
